IndigoGuide to Hawaii
Let's start right up front with the disclosure: through our affiliation with ReviewMe.com, we are being paid to write this review of the Hawaii Guide at IndigoGuide.com. We admit that at first, it felt strange to write the pros and cons of a competitive site, but the more we thought about it, the more we realized that our position as editors of another online Hawaii guide makes us well-qualified to evaluate IndigoGuide.com's strengths and weaknesses. After all, the editors of most publications with book reviews seek out writers who have authored books on similar topics to express their views, so why shouldn't we feel comfortable writing about a topic near and dear to our hearts?
In truth, there is much to like about Indigo's site. The layout is clean and attractive. The notion of island-by-island information makes sense (and we use it ourselves!) since most travelers only visit one or two of the Hawaiian islands on each trip. The inclusion of cruises and vacation packages as separate categories is also wise, since many people are specifically looking for this information.
The real strength of the Hawaiian content is in the blog (a section which IndigoGuide calls "Notes"). The writer's voice is strong and authoritative. Real experiences provide useful information for readers who are actively planning a vacation and entertaining reading for those who are not. In comparison, the content in the rest of the Hawaiian guide seems flat and uninspiring.
In truth, there is much to like about Indigo's site. The layout is clean and attractive. The notion of island-by-island information makes sense (and we use it ourselves!) since most travelers only visit one or two of the Hawaiian islands on each trip. The inclusion of cruises and vacation packages as separate categories is also wise, since many people are specifically looking for this information.
The real strength of the Hawaiian content is in the blog (a section which IndigoGuide calls "Notes"). The writer's voice is strong and authoritative. Real experiences provide useful information for readers who are actively planning a vacation and entertaining reading for those who are not. In comparison, the content in the rest of the Hawaiian guide seems flat and uninspiring.
posted by Insider Travel Guides at 1:23 PM
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